About Selena:

The ugc producer

In my time as a Makeup Artist, I’ve had the incredible pleasure of attending extraordinary events and working with even-more-extraordinary people. During these events, I took the opportunity to gather behind-the-scenes footage of all of the action— people, products, application… you name it, I’ve got it!

Over time, this has transformed into a deep passion for capturing unique moments through my own personal lens. I am obsessed with the process of getting the perfect piece of content to accurately represent my true sentiments towards whatever I’m working on.

Although the majority of my content has centered around beauty products thus far, I’ve been transitioning slowly into creating content for broader categories, including fashion, travel, home goods, and lifestyle. I look forward to the opportunity for broadening my horizons!

About Selena:

As a 4’11”, mid-sized woman, I can summarize my motivation in one sentence:

Petite Styling is a grossly underserved market.

While it’s starting to gain traction and clothing options are becoming more readily available, I find that the “for people 5’4” and under” definition isn’t hitting the mark for me. 5’4” is the “magic number” brands are striving for, but in practice, that number still equals 2-5-inches-of-fabric too many for a LOT of people.

In short (pun definitely intended,) I’m here to bridge the gap between standard and petite sizing so that my audience can feel confident shopping in standard-sized stores— it can be daunting, but it is not impossible!

Additionally, I am an internationally-certified Makeup Artist based in NYC, and of course, love creating content about all of my favorite finds, best professional makeup hacks, and makeup tutorials.